Does Email Marketing Really Work?
With the continued evolution of social media, messaging apps and other forms of online marketing, many business owners may be inclined to believe that email marketing is no longer relevant in today’s world.
Our Email Marketing Services
- Email Marketing Strategy
- Email Campaign Management
- Mailchimp Account Setup
- List Acquisition and Segmentation
- List Cleansing
- Bulk Email Sends
Tips for Effective Email Marketing Campaigns
Make your email mobile friendly. As so many of us use our cell phones to check our emails, creating an email in a format that is not mobile-friendly will result in a critical disadvantage, ensuring unsubscribes and data base attrition.
Use effective subject lines. If consumers don’t see something interesting in the subject line, they’ll feel your emails are not something they need to keep reading. Use catchy subject lines about 40 characters in length and avoid the temptation to sell something. Engagement is the goal.